23rd Hour

Thank you for your response Amrita. I really appreciate you taking the time.

I completely agree with you that now is NOT the time to get complacent at all. However, the intent of my article is to compare what measures…

The little country that could — and did — take on the Coronavirus

A small African democracy shows the Western World a thing or two about leadership and organization in controlling a pandemic

We just learned that our song "Let a Day Together Be Christmas" is among the top 10 finalists for the Great American Song Contest in their Special Category (Holiday). A few months ago, Sherry's song "Heads Up" was also announced…

Gigs are being cancelled, the future seems uncertain, there’s a lot to cause anxiety right now if you’re an artist. But have you seen the videos that have been circulating from Italy lately? In this time of crisis, it is…

Every year, we like to design our own holiday cards to send to colleagues, friends & family. This year, we're happy to announce that the card designs are included in every purchase of our latest holiday EP. We have three…

Each year, we pledge to begin work on our Christmas songs early. Each year, we fall short of our goal and find ourselves in an all-too-familiar predicament, working through the Thanksgiving weekend to put the finishing touches on our latest…

How to encourage people to pre-save your song on Spotify.

I recently was complimented by other artists about a post I made on facebook for our upcoming release’ pre-save campaign because it made them actually want to click that link…

I left my high paying, very cool tech job to spend a year doing something else I love: music. Some found my decision inspiring, bold. Others were a bit befuddled but wished me well. Many expressed gratitude for my contributions…

It is hard to turn down a sweet gig. We were aware that at least part of our core audience would likely be out of town for the July 4th…

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Thank you for making music sustainability an integral part of your company vision. It is imperative for us creatives to do our due diligence and carefully vet our distribution channels, making sure we are not shooting ourselves in the foot…

Wrap Your Head Around Backups — Musicians Edition

You know you need it but just the thought of it is so… boring. I get it. I get that feeling too and I’m a techie! That said, if making music is…

I recently attended a party where I found myself chatting with two lovely caucasian ladies. Another couple joined the conversation, and we went through the usual “what do you do?” and “what’s next?”. One of the ladies had worked at…