23rd Hour

Each year, we pledge to begin work on our Christmas songs early. Each year, we fall short of our goal and find ourselves in an all-too-familiar predicament, working through the Thanksgiving weekend to put the finishing touches on our latest…

I recently was complimented by other artists about a post I made on facebook for our upcoming release’ pre-save campaign because it made them actually want to click that link…

I left my high paying, very cool tech job to spend a year doing something else I love: music. Some found my decision inspiring, bold. Others were a bit befuddled but wished me well. Many expressed gratitude for my contributions…

It is hard to turn down a sweet gig. We were aware that at least part of our core audience would likely be out of town for the July 4th…

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Thank you for making music sustainability an integral part of your company vision. It is imperative for us creatives to do our due diligence and carefully vet our distribution channels, making sure we are not shooting ourselves in the foot…

You know you need it but just the thought of it is so… boring. I get it. I get that feeling too and I’m a techie! That said, if making music is…

I recently attended a party where I found myself chatting with two lovely caucasian ladies. Another couple joined the conversation, and we went through the usual “what do you do?” and “what’s next?”. One of the ladies had worked at…

Or why I never used to exercise.

This daily goal has always seemed so daunting. On an average work day, I would barely get a few thousand steps. At the end of the day, I would want to spend whatever…

You’ve landed a cool gig. Maybe you’re really new and you just booked your first coffee shop feature. Or maybe you…

The Gist is a new series where I summarize books I’ve read and my reflections on how their concepts apply to my life as a music entrepreneur.

It was 2008 and I was about to release my first EP of…

One day, I stumbled upon the world of sync licensing. Many of the songs being licensed were three chord songs, simple melodies and lyrics, cute but nothing complicated to them. Our songs naturally tend to be cute, but with intricate…

I wasn’t quite sure how my colleagues, friends, or family would react to my departure. For a long time, I dreaded that my decision would be met with derision, shaking heads/eye rolls,…