23rd Hour

Hi, thanks for reading and responding. I did not mean to imply that Canada was involved in each one of those wars, but more that they have both taken federal action to go to war multiple times and thus, are able to organize at the federal level in emergency situations. I will make a rectification per your point on Vietnam to make it more clear.

Hi Eric,

I appreciate your response and I can agree with you on a few points, but there are nuances.

I agree with you that sitting at home for a year is not a viable option. No one is saying that the lockdown will last this long. However, I do not agree that staying home is useless. Here is why: if less people are out circulating at any given time, the rate at which new people get contaminated will be slower. Therefore, it is more likely that those who do get infected, and who do need ventilators and such, will be able to get the care they need. If everyone just goes out, then the healthcare system will quickly be overwhelmed like it is in New York, and there will be more preventable deaths that are simply due to lack of hospital beds/equipment. This “flattening the curve” also gives us time to create/import more PPE to protect those who, as you say, do not have the choice to stay home and have to work. Does that make sense?

If all the states had gone on lockdown at the same time, then we would not have had as many cases as we do now.

I am also looking forward to re-opening, but I still would not go out (even if I can) unless I have to. Even though I’m unlikely to experience severe symptoms, or even have any symptoms at all, I could be a carrier and infect my loved ones. I would never want to risk their life unnecessarily, just because I felt like going to a crowded beach. I don’t think any country is planning to just reopen everything at once, that would be chaos. I think a staggered approach would make sense, when the data suggests that the curve has been flattened, and the risk of re-opening part of it is not going to get us right on a logarithmic growth path.

If you believe that comparing Mauritius to the U.S. and Canada is unfair, then you should also concede that comparing the U.S. (340 million) to Belgium (11 million) is unreasonable.

Right now, the death rate per million in the U.S. is lower. But the U.S. was a few weeks behind Europe and hasn’t peaked yet. It takes a while before people who are contaminated actually die from the disease. The picture might look very different in a few weeks. I’m sadly quite confident that by the end of it, we might be #1…

Also, it is work asking whether “death rate per million” is the right metric to use here. You can slice and dice numbers in different ways based on what insight you are looking for:

If you want to know the difference between universal vs private healthcare, perhaps it would be more useful to compare the ratio of deaths to confirmed positive cases, because people who don’t have coverage are more likely to die if they can’t have access to ventilators when they need one.

If you look at today’s numbers for the U.S., that’s 40,478 deaths and 762,496 positive cases, giving us a death rate of 5.3%, which is higher than the estimate from WHO.
https://www.worldometers.info/coronavirus/coronavirus-death-rate/

But even that is not quite accurate, since the people who die today, are a proportion of the number of people who were positive at the time when they got infected. For every person who dies today, there’s a bunch more people who are getting infected today, that we won’t know about until a week or two later. Here’s more on that: https://www.medicalnewstoday.com/articles/why-are-covid-19-death-rates-so-hard-to-calculate-experts-weigh-in#Why-calculating-the-death-rate-is-so-tricky

The reason those countries in Europe are struggling is partly due to the healthcare system being overwhelmed with so many patients reaching critical condition at the same time. It has nothing to do with universal healthcare.

Europe definitely got caught like a deer in the headlights with the surge of cases. Europeans might look like they’re in worse shape right now but there is a nuance that is fundamental to the discussion here:

They might not get care because the hospital is completely full, but they will not be denied care because they don’t have money to pay for it. That is something you do not seem to get, or care about. If your family were to fall on hard times and have no insurance, I would not want you to die because you couldn’t pay for hospitalization! That sounds criminal to me! You deserve treatment, just like the rich people.

We are “lucky” that the U.S. is not at that point yet, except on the East Coast. We should use that to our advantage and improve our healthcare system, and improve access to care before the next epidemic/pandemic. Because it will happen, that’s just life. But we can prepare for it and be more fair to our citizens who are less financially secure.

While I concede that higher traffic would account for a higher initial infection rate due to travel cases, most of the cases currently in the U.S. are through community transmission. In that department too, the U.S. has not done a very good job on the federal level. With the resources the U.S. has, the federal government could have done so much more to raise awareness about the risks of the disease instead of minimizing the problem, even after cases were identified on U.S. soil.

Border control, while could have been better, was not the main issue. Everything else after that is the issue. Lack of preparedness when it comes to PPE and ventilators, minimizing the risks, pandering to right leaning states by pointing fingers at other cultures, and now, encouraging people to gather and protest lockdowns. That is just criminal in my opinion. It’s inevitable that some of those people will get infected and possibly die.

Even just implementing rules for supermarket shopping (see the Curfew section) would have been a huge help in keeping this under control.

Thank you for your response Amrita. I really appreciate you taking the time.

I completely agree with you that now is NOT the time to get complacent at all. However, the intent of my article is to compare what measures were mandated by each government to curb the spread, and in that department, I certainly think Mauritius went the extra mile, especially when it comes to the shopping rules, as well as isolating every single case, whether or not they are symptomatic.

I definitely agree that more could have been done, especially when it comes to repatriating Mauritians. I hope they will do so soon. However, of the measures they did take to contain the virus locally, I think they did a good job in such a short amount of time, and especially when you compare the resources and infrastructure that Mauritius has, compared to the U.S. or Canada. It wasn’t perfect, but it did impress me. And I’m not usually very impressed by the Mauritian government… I can assure you that…

While I agree that an island has topographical advantages, Canada only shares borders with the US, though a very very expansive border. But my main beef with their measures is that it seemed more perfunctory at first, not rigorously enforced. Canada never implemented temperature screening. After Italy was a hotspot, there were reports from passengers coming from Italy who were shocked that they breezed through the airport with no further screening at YUL, one of the designated screening airports.

9/11 and previous wars lead me to believe that the U.S. has the ability to react faster and more cohesively at the federal level when it wants to, but did not do so in this case because Trump was hoping it would go away and the stock market would be doing well when it’s election time. Every day, there is misinformation in the US and some people still aren’t taking this seriously enough. The focus for the right is how much the economy will suffer. They’re not talking about how many Americans are dying because of lack of coverage. They’re not talking about how many people got infected because they didn’t shut down the beaches in Florida or the churches in some of the western states soon enough. There doesn’t seem to be a decisive, cohesive plan on the national level.

Canada is doing much better in terms of their messaging, as pointed out in the article. I like that Prime Minister Trudeau constantly emphasizes his reliance on public health officials and medical experts. He does a good job of calling for Canadian solidarity.

I don’t claim that the economies of Mauritius, Canada or U.S.A. are comparable, but I think it is fair to compare the leadership and agility shown by the three governments.

I did not know about the vitamin D deficiency being a factor. That is interesting and as an expert in your field, I’m sure you’ve done your research. However, immunity is one thing. But can the added immunity after summertime be more than enough to compensate for the difference between raising awareness instead of minimizing the problem, erring on the side of caution instead waiting and seeing, mandating strict sanitary rules in shops instead of leaving it to businesses to volunteer to do so? I can’t say for sure, but I highly doubt so.

But, I agree with you, we need to stay vigilant! It’s not over yet in Mauritius. It’s a sign that the government is doing the right thing, but it’s not over yet.

The little country that could — and did — take on the Coronavirus

A small African democracy shows the Western World a thing or two about leadership and organization in controlling a pandemic

The tiny island nation of Mauritius — my homeland — has been hit hard by the Coronavirus. And, like many transplants to the United States, I am checking in daily with my family to see how they are doing.

But here’s the twist: they may be in a better place than I am right now.

That’s because the government of this diminutive “Third World” nation of 1.26 million people seems to have to put into place a plan that is actually working. In the past five days, no new cases have been detected.

I think I’m in a unique position to do a case study of three countries — the U.S., Mauritius and Canada — having resided in each nation for a number of years. As I compared each government’s response to the pandemic, I was left with the unmistakable conclusion that bigger is not always better.

Growing up in Mauritius, I never thought much of the local government. They did an OK job, but there have been scandals with flagrant evidence of cronyism and nepotism. But in the past weeks, time and again, I have been impressed as Mauritius outshined its North American counterparts in dealing with the pandemic.

Although I think Prime Minister Trudeau’s team is doing a reasonable job in Canada, the United States has proven to be inept at the federal level, although some state governors and county officials are demonstrating leadership.

A little slice of paradise

You probably have not heard of Mauritius, unless you remember reading about the Dodo bird in history class. Mark Twain visited the place, situated east of Africa in the Indian Ocean, and designated it “heaven on earth.” Roughly the size of Maui, and very similar in climate and terrain, Mauritius is the 10th most densely populated country in the world.

Most inhabitants are descendants of former slaves from Africa or indentured laborers from India, brought hundreds of years ago to work on sugar and tea plantations by the Dutch, French, then British empires. My family and other Chinese arrived in the middle of the last century, mostly to flee war in China.

Mauritius declared independence in 1967 and its political system, a hybrid of British and French, ranks as the only “fully democratic” government in Africa, according to one study. By the way, it ranks higher than the U.S. in that index.

The early response

The World Health Organization (WHO) was first notified of the novel coronavirus on Dec. 31, 2019. They did not declare it a global health emergency until Jan. 30. So I was impressed to find Mauritius started screening passengers landing at its international airport on Jan. 22, with nine passengers isolated in quarantine centers by Feb. 1.

The U.S. and Canada both started screening on Jan. 17, but only at select airports and only requiring symptomatic passengers to self-quarantine at home.

On Jan. 29, a few days after the U.S. and Canada had confirmed their first travel-related cases and yet still before WHO had declared emergency, Mauritius announced additional screening measures, including body temperature measurements, for passengers to and from China. It also set up a fast-track system for suspected cases, to minimize contact with other passengers and staff.

The next day, the Centers for Disease Control in the United States (CDC) confirmed the first case of community transmission in the U.S., prompting additional U.S. locations to start screening passengers from China. Canada made similar updates to its process.

Being a small island, one could argue that Mauritius had the advantage when it comes to screening and quarantining every passenger coming through its single airport.

However, even before this pandemic, all arriving passengers were required to report sore throats, fevers, coughs and other symptoms to the authorities. The health department would then diligently follow up on those with symptoms.

Mauritius receives about 1.3 million tourists per year and is among the 20 busiest airports in Africa. Screening passengers is no small undertaking, but when the economy is so heavily dependent on tourism, it makes sense, economically.

By March, there were still no confirmed cases of COVID-19 in Mauritius. While some locals were worried that the government was covering up the presence of the virus, the government was being cautious without being alarmist. For example, Independence Day celebrations on March 12 were canceled as a precautionary measure.

Targeting hot spots

As soon as South Korea, Iran and Italy started showing signs of outbreak, visitors from those countries were not allowed on Mauritian soil. Mauritians returning home from those countries were sent to a 14-day quarantine center, fully paid for by the government. The announcement was made on Feb. 28, at which point 24 individuals were isolated. Remember, this is before any cases had even been identified on Mauritian soil.

During the same time frame, Canada discouraged non-essential travel to Wuhan, where the outbreak originated in China, and re-routed planes from China to one of four international airports for screening. But no measures were taken to reduce traffic from other hot spots.

In the U.S., flights from China were also rerouted to a handful of international airports for screening. The federal government advised against flights to Hubei province, and discouraged non-essential travel to China. Again, no measures were taken to reduce traffic from other hot spots until mid-March.

Shutting it down

On March 18, Mauritius confirmed its first cases and the country did not hesitate in ordering a mandatory lockdown. No inbound commercial flights were allowed into the country except for repatriating Mauritians. No passenger flights at all were allowed in after March 22. Tourists could leave the island before then but no foreign nationals would be allowed entry until further notice.

As of March 5, Canada determined that it was too late to close the borders to China, reasoning that the virus had already spread to Europe and beyond. Of course, it could have just closed its borders completely at this point, but did not do so. Although Chief Public Health Officer Dr. Theresa Tam reported high compliance to the mandatory 14-day self-quarantines, those were imposed for symptomatic passengers only. It wasn’t until March 20 that Canada completely locked down.

On March 11, the U.S. closed its borders to all foreigners who had visited China, Iran and a number of European countries affected by the outbreak. There has not been any updates on the list of countries, except for a closure of Canadian and Mexican borders on March 20. U.S. citizens are discouraged from any non-essential travel. However, this is an advisory, not a restriction. Borders are still technically open and I still see quite a few incoming planes from my downtown Los Angeles apartment.

Curfew

In addition to the travel restrictions, Mauritius enacted a nationwide curfew. Those who could work from home were required to do so. If remote work was not feasible, the business was required to close but still pay employees their salaries. Only essential businesses are now allowed to remain open, and all those commuting to those businesses for work are required to have a permit to be on the move. Anyone found outside without such a permit is liable for fines and imprisonment.

Not every plan in Mauritius was flawless, but the government proved able to adapt to changing conditions. When the curfew created a surge of panic buying and crowded supermarkets, the government responded by ordering all supermarkets and bakeries to also close immediately. The next day, a plan to deliver food packs to those in need was announced.

A week later, supermarkets re-opened with strict guidelines. Surnames are split into three alphabetical groups. Two days of the week are assigned to each group. A national ID card, face mask, gloves, and your own shopping bag are now required to enter a supermarket. All shoppers must also undergo body temperature screening prior to entering and are given hand sanitizer upon entry.

Supermarket aisles are one-way only, and the floors are marked with 1-meter (3-foot) guides to help shoppers stay apart. Staples are limited per shopper; no hoarding is allowed. Shoppers have 30 mins to complete their purchase.

Shopping carts, credit machines and check-out counters are disinfected between each customer. Glass panels were installed at each cash register to protect the cashiers. Any supermarkets/convenience stores unable to abide by these rules are not allowed to open until they can do so. This is still in effect.

Like any working democracy, citizens can voice their opinions. Some disapproved of the radical measures that were put into effect with so little warning, while others complained about the country moving too slowly. Yet the majority of people responded positively to the plea of solidarity.

Mauritian businesses and government officials are being proactive in helping as well. Hotels volunteered their rooms for quarantine centers, ministers and members of parliament pledged to donate 10% of their salary to relief efforts. A sunglass factory converted to creating face shields for front-line workers. Doctors volunteered their phone numbers to help patients with minor concerns, at no charge, so that health centers can concentrate on viral cases.

As I struggle to find toilet paper, rice or flour among hoarders in the U.S., where it seems everyone is looking out only for themselves, it warms my heart to see the Mauritian people stand united in this battle.

In the U.S., California mandated the closure of all non-essential businesses on March 19 and was promptly followed by New York and a few other states. By the end of March, several state governors had mandated lockdowns, but to varying degrees of enforcement.

States such as the Dakotas, Nebraska, Iowa, Arkansas and South Carolina still have little to no measures in place. In some states, churches continue to hold church services. In Florida, youngsters flooded the beaches over Spring Break.

With the White House flip-flopping on its messaging on a daily basis, states have been left to fend for themselves. To this day, there is still no federally mandated lockdown, let alone strict shopping guidelines.

Canada also left it to the regions to mandate their lockdowns. All provinces have closed schools, most have closed sit-in restaurants and bars, but not all have ordered a full lockdown. Trudeau has been consistently vocal about the importance of staying home and social distancing. He did state that Canada’s response and eventual opening will be informed by scientific, evidence-based methods only.

Testing, isolation and contact tracing

Unlike the U.S. and Canada, Mauritius actually isolates every single positive case and then uses contact tracing to find additional positive cases.

Anyone testing positive is sent to dedicated hospitals. No visitors are allowed.

All hospital and health care staff dealing with the disease are essentially quarantined in designated hotels to prevent further spreading.

Any potentially contaminated individuals are quarantined and tested. After 14 days of quarantine, two consecutive negative tests at least 48 hours apart are required to be eligible to go home. The same requirement applies for recovered patients.

As of April 14, the testing rate per million in Mauritius is not as high as the U.S. or Canada, but higher than the U.K., France, South Africa, and most African countries. And Mauritius tests every suspected case, unlike Canada and the U.S.

In Mauritius, free hotlines have been set up to pre-screen anyone with concerns of infection. Lab testing is prioritized for those presenting symptoms such as cough, sore throat, fever. Next in line are people identified through contact tracing and then healthcare workers and other professionals in essential businesses.

In Canada, online tools for self-diagnosis have been set up in all provinces. Canadians are asked to self-isolate if symptomatic, and only go to healthcare facilities if recommended by a physician. Laboratory tests are not currently recommended for asymptomatic persons, even if they were identified through contact tracing. Instead, self-isolation is recommended.

Based on the government’s website, health officials have been conducting contact tracing for confirmed and probable cases, but the extent seems limited. Canada is currently looking for volunteers to ramp up its contact tracing capacity.

The U.S. has a process very similar to Canada’s, but there are signs that various states will ramp up their tracing capacity and make it a prominent tool in their fight against the coronavirus, as they did to fight SARS in 2003–2004.

Healthcare comparisons

Both Mauritius and Canada have universal healthcare and so tests and treatment are fully covered.

The United States does not have universal health coverage, leaving some 27 million Americans without protection even before this pandemic.

Many of the 17 million of Americans who have lost their jobs in the resulting economic downturn will at some point be cut off from their employer-sponsored healthcare.

Those without insurance who need medical help can end up in crippling debt, or even worse, denied treatment altogether, as was the case of the teenager who contracted the virus, was denied treatment and died simply because he had no insurance.

It is mystifying that one of the most advanced countries in the world does not consider healthcare a fundamental human right. This leaves the country’s vulnerable citizens even more exposed. Many of them are minorities, according to the CDC.

Addressing racism

When a few incidents targeting people of Asian descent surfaced, Canada’s Dr. Tam spoke out, as did many other officials.

In the U.S., Trump exacerbated tensions by intentionally referring to the “China Virus” instead of the internationally adopted COVID-19 or coronavirus.

It is worth noting that there were no racial incidents in Mauritius.

Although a minority of 2% of the population, Chinese Mauritians have cohabited peacefully with citizens of Indian, African, and European descent throughout the island’s history. I strongly believe that being taught about my fellow classmates’ religious rituals and beliefs in primary school greatly helped promote respect and tolerance by all. I never felt less Mauritian because I was a minority.

Language choices

Prime Minister Trudeau called for solidarity and has repeatedly deferred to public health and medical experts, making it clear that Canada is taking a rational, evidence-based approach to dealing with the pandemic.

The Trump administration made several war analogies, calling the virus an enemy. But at this point, the White House is mostly battling the state governors on how to proceed. While Dr. Anthony Fauci, the executive director of the CDC, has become a household name, there have been blatant attempts from the White House to censor the CDC and other agencies.

In Mauritius, the National Communications Committee has been holding daily briefings, led by health officials. Citizens are advised to be smart, work together and help those in need. The message consistently keeps the population informed and reassured. The language focuses on common sense, solidarity, patience, scientific logic, and compassion. No war rhetoric. No finger pointed at other countries or cultures. No blaming the media.

People vs. economy

All three countries have taken measures to sustain their economies. But are they putting their people or business interests first?

Tourism accounts for roughly a quarter of the Mauritian GDP. In the beginning, the population was worried that business would take priority. In late February/early March, Mauritius considered advertising more aggressively in the Australian and African markets to make up for the loss in travelers from Asia and Europe.

Yet, as soon as it was clear that this pandemic was going to affect the country, there was no hesitation to shut the borders and curb the spread of the virus. This is a country that imports practically everything. Every day, the lockdown is costing the Mauritian economy about 0.19% of the GDP, which has accumulated to 5.3% after 28 days.

When asked about reopening the economy, and potential lobbying from the business sector, the Prime Minister Pravind Jugnauth asserted that public health and safety come first, and that he will not compromise on that subject.

Canada, relying heavily on WHO and scientific data available, initially decided that transmission was unlikely. By the time WHO confirmed otherwise, the virus was a pandemic. The rationale then was that closing borders would not do much good, since the virus was already everywhere. Canada, the second largest country geographically, is resource rich, and can produce much of its food. Could the Canadian economy not have sustained the same approach as Mauritius?

For Trump, it has been clear from the onset that the economy — and re-election — are his top priorities. It took state governors to implement mandatory lockdowns to mitigate the threat.

One might argue that both Canada and the U.S. are much larger countries and could not do otherwise. However, the fact that they were able to mobilize their entire countries to go to war in World War II, Vietnam, Iraq, and federally mandate increased airport security after 9/11 suggests that, if they had the will, perhaps they could find the way.

Conclusion

One thing you learn very early on as a computer scientist is the difference between linear and logarithmic scales. Every additional day spent weighing the pros and cons of a lockdown results in exponentially more cases, increasing chances of overwhelming the healthcare system and causing a spike in death rates.

Mauritius’ swift action resulted in a very clear success as of this writing. For the past few days, no new cases have been reported. In the U.S. and Canada, by contrast, it is unclear whether they can even say when curve might flatten, let alone achieve zero new daily cases.

Now, before discounting Mauritius as some puny little island, please note that other countries in the region have also achieved zero positive cases per day, including poverty-stricken Madagascar, with a population of 26.3 million and a geographic size slightly larger than California.

It is worth asking why much more developed economies with vast resources were unable to bite the bullet and shut down completely as Mauritius did.

The nine Mauritian virus fatalities are tragic, but compare that to the U.S., as New York digs mass graves to cope with the staggering number of deaths. Canada is doing much better than the U.S., but is that the best it could have done, given the information at the time?

Since the first confirmed case on March 18, Mauritius has logged 324 positive cases and nine deaths. But WHO had originally estimated that Mauritius would have up to 1,017 cases at this point, well over twice what the country is now reporting. It has now been five consecutive days without positive cases, and it’s looking like the curfew might be lifted soon.

Mauritius knows well that protecting lives ultimately is good for the economy. That’s actually something we are taught in school: our country’s only true natural resource is the Mauritian people.

It’s ironic that the most modest of these three countries has been the most nimble and effective in protecting its people and showing the world how to handle a pandemic.

We just learned that our song "Let a Day Together Be Christmas" is among the top 10 finalists for the Great American Song Contest in their Special Category (Holiday). A few months ago, Sherry's song "Heads Up" was also announced as a semi-finalist in the rock category for the International Songwriting Competition. These aren't fancy awards, but they are little signs that we're heading in the right direction. It's hard to evaluate one's own art objectively, so little wins like these are welcome positive reinforcements! Time to celebrate with a glass of wine :)

Gigs are being cancelled, the future seems uncertain, there’s a lot to cause anxiety right now if you’re an artist. But have you seen the videos that have been circulating from Italy lately? In this time of crisis, it is music that is keeping the Italians connected at a distance.

This pandemic will have horrible ramifications for many of us, but it is also a reminder to the world that art is valuable. Your art. Your music. It’s powerful stuff. That’s what people cling to when everything else is up in the air. They come together and sing and hope for better days ahead.

Many of my friends have started live streaming on Facebook and Instagram. Some include Venmo/Paypal links as digital tip jars. Some just do it for fun. You can too. It might be good therapy for both you and your audience.

Some of my artist friends are getting even more creative and offering to read/sing to children. Some are creating mantra songs. Some are writing funny PSA spoofs. Some are writing songs about the virus.

This too shall pass (if we all abide by social distancing and hand hygiene protocols). But not without a spurt of creative output. People are sick of hearing about the virus or the elections 24/7. Give them something else to take their minds off of current events. Take them on a journey to a positive place of hope and compassion. Doing so will remind your audience how magical music can be, and how much it should be valued. So…

What will you do provide relief through your art?

How COVID-19 can help you as an artist. was originally published in SmartMusicianGuide on Medium, where people are continuing the conversation by highlighting and responding to this story.

Every year, we like to design our own holiday cards to send to colleagues, friends & family. This year, we're happy to announce that the card designs are included in every purchase of our latest holiday EP. We have three designs this year, all inspired from our original holiday songs, and you get all three of them for FREE when you get the EP! If you don't want to buy the EP, you can still buy the cards. You get all three for just $1.00. We will donate the revenue from the cards at the end of the year. 

HOW TO GET THE DESIGNS: 

Head to 23rdhr.com/christmas. If you buy the EP "Home for the Holidays", it will be among your bonus files. If you prefer to buy the cards only, scroll a little further down and you'll see the option to buy the cards. 

HOW IT WORKS:

We've set it up to be as simple as possible. The PDFs you will receive will have two identical cards on each page. All you have to do is print, separate, write & send!

PAPER SIZE:

The designs will print beautifully on standard US letter size paper.

PAPER TYPE:

You can use any paper type you prefer. You can get card paper from your favorite office supply stores. We personally prefer to buy the type that is pre-perforated so that the cards separate with just a gentle pull. No need for scissors! You can get them from Amazon and they come with envelopes too!

Note: We are part of Amazon's affiliates program. Should you click and buy this item, we would receive a small referral commission at no extra cost to you. 

Each year, we pledge to begin work on our Christmas songs early. Each year, we fall short of our goal and find ourselves in an all-too-familiar predicament, working through the Thanksgiving weekend to put the finishing touches on our latest musical creations. (This year had a bit of twist in the culinary department: Chinese takeout on Turkey Day.) 

The challenge, of course, is finding inspiration to write about snow and eggnog and presents under Der Tannebaum when it’s a balmy 90 degrees Fahrenheit in downtown Los Angeles. 

Nonetheless, we did it! And our latest album “Home for the Holidays” is available for downloading at 23rdhr.com (streaming will be available Dec. 10 or thereabouts). 

As always, we have included some classics and are introducing some new original tunes. 

“Get Me Home for the Holidays” was co-written with Caley Rose, another resident of the greater L.A. basin.

Songwriting is a craft, like any other. It requires practice, diligence, the ability to review and edit your work objectively. And sometimes, a song just seems to fall from the sky. I believe the entire co-writing process on this number was about 2 hours.  It began with a guitar riff from George (our usual starting point), and the lyrics and melody just seemed to fall in place. 

For recording, Caley also takes the lead on the vocals, with Sherry adding harmonies. Sherry and George performed and arranged all the instrumentation (both real and virtual instruments). And Sherry produced this masterpiece, which includes 85 separate tracks. We figure she spent 100 hours in the process. Much of this was a learning curve for her, with many lessons learned. But she is now a bonafide L.A. record producer.

Sometime during the summer, Sherry and George were kicking around some ideas for another original song. We love the slow, melancholic ballads and decided to try our hand at crafting one of these. 

The end result is “Christmas Feels Lost Without You.” 

Once again, the arrangement was by George, based on a guitar riff he had kicking around, and Sherry handled all the production. She put all her learnings from the work on “Get Me Home for the Holidays” to practice, and, thankfully, she was able to polish this one off in far less time. 

“O Holy Night” is a classic hymn performed in a late-night jazz cabaret style, with just George on piano and Sherry on vocals. 

For “Ave Maria,” we stuck to the traditional Schubert melody and style. This number also includes just George on classical guitar and Sherry’s mellifluous voice. 

If you’ve been following our music for the past two years, you’ll recognize “Let A Day Together Be Christmas” and “Have You Noticed the Season?” These tracks are remastered as part of this package. 

We would like to thank Caley Rose for her contributions to our new offering. 

And, as always, a shout out to our friends at StudioPros for mastering our tracks. We’ve been working with Kati O”Toole and the gang at StudioPros for many years now. Kati handles our frantic last-minute requests with aplomb and she and the team always come through for us.

How to encourage people to pre-save your song on Spotify.

I recently was complimented by other artists about a post I made on facebook for our upcoming release’ pre-save campaign because it made them actually want to click that link. One asked me if she could copy what I wrote.

I realized during that conversation that many musicians don’t actually know why pre-save campaigns exist and why people should care about it.

Below is the post I made on facebook. You can copy it for your own campaign if you like. You don’t have to give us credit, but adding a song of ours to your playlist would be amazing. Further down, I explain the whole algorithm thing and why pre-saves and pre-orders help indie artists.

What I wrote (go ahead and copy it)

In this “algo-driven” world, every pre-save and pre-order counts.

That’s because on release day, you’ll get the download or it will be added to your library.

This tells “the algorithms” that the song might be worth showing to more people via their playlists.

Maybe we’ll get a cup of coffee’s worth of royalties.

So please click below? :-)

Sidelines Aren't for You by 23rd Hour

Why it works

Most people don’t know how streaming works, and how user behavior drives the algorithms that ultimately decide how many new listeners will be shown your song in their customized playlists. Just telling them to pre-save often annoys them more than anything because… Why should they pre-save it when they won’t be able to hear it until it’s out anyway?

What you really want to do is give them context as to why it’s important to you, and how a small action that is of little cost to them, could make a huge difference for the artists they like, especially indie ones like you.

What’s the fuss about algorithms anyway?

Imagine you’re designing Spotify. Your goal is to suggest songs for your listeners that they will enjoy to keep them listening. If you suggest songs that are too different from their taste, they’ll think you’re an idiot and move to Apple Music or another competitor! No pressure…

To complicate things, your platform is receiving 1000 new songs per hour from indie artists and majors. That’s 168,000 new songs a week on top of the existing catalog of almost all songs ever recorded! How do you decide what goes on Spotify’s curated playlists, what goes into various users’ “Discover Weekly” or “Release Radar”, and what doesn’t go anywhere?

You can rely on humans to curate playlists to certain extent. All streaming services have staff playlist curators who tend to their high profile playlists. But humans are slow. There’s only so many songs they could go through before the next #NewMusicFriday and there’s no way you can have enough of staff to listen to 168,000 new songs in a week and classify them into the right playlists. You need a better strategy that will both be easier on your staff and more rewarding for your listener.

This is where “the algorithms” come in. If you collect some data about each listener, you can create a profile for that particular listener’s taste, take note of the songs they skip, songs they like, songs they put on repeat, and then make an educated guess as to what new music you can present them that they will love. So if the algorithm notices that I have a healthy number of Mauritian artists on heavy rotation, it might put a new release by another local artist on my radar. Makes sense right? They help me discover my new favorite artist, and I happily keep paying them $9.99 a month.

The problem with indie music is that there is often not enough listener data for the algorithms to know where your music would fit best. I suspect that eventually they will get better at analyzing the music itself and rely less on heuristics like “listeners who like this artist also like artist X, so let’s show this song to artist X’s fans too”. I’m over-simplifying here, but you get the idea.

Another way they use data is to gauge popularity of a song. If a growing number of people are listening to a song and not skipping it, there’s a pretty good chance that song is very catchy and will keep listeners engaged. It’s in Spotify’s best interest to serve that to people who like that kind of music and keep them listening on Spotify.

Why pre-saves and pre-orders matter

Especially if you have a small following, it would benefit you to use pre-save/pre-order campaigns. Here’s why.

Let’s say you run a pre-order campaign and you get 100 friends to pre-order it. This actually means that the minute your song actually goes live, you’ve already sold 100 copies.

In contrast, let’s say you didn’t have the pre-order campaign but instead just told your friends that the song is coming out on a certain day. Assuming the same 100 friends intend to buy your song, there’s a good chance some of them will get it on release day, and some of them will get around to it the next day, week, month or year.

Now for the basic math. What would give an impression of more momentum: 100 downloads in 1 day or 100 in 100 days? You can bet the algorithm is more impressed with 100 downloads on day one.

The same concept applies for pre-saves. If 100 people have pre-saved your song, it will be added to their library on release day, and increase the chances of them listening to 30s of it. Not only does that get you a streaming royalty, but it also tells the algorithm that people care about the song you just released and that it might be worth showing to more listeners. That is why you need to use pre-save/pre-order campaigns

Here is my template once again:

In this “algo-driven” world, every pre-save and pre-order counts.

That’s because on release day, you’ll get the download or it will be added to your library.

This tells “the algorithms” that the song might be worth showing to more people via their playlists.

Maybe we’ll get a cup of coffee’s worth of royalties.

So please click below? :-) http://bit.ly/32nM6wF

You can use it as a guide to write your own, or you can just copy my exact words if you like. I hope you found this helpful.

Oh and if you did, do us a solid and pre-save/pre-order? It would mean the world if you could click below and add “Sidelines Aren’t for You” to your library.

Sidelines Aren't for You by 23rd Hour

Thank you!

How to get people to pre-save your song on Spotify. was originally published in SmartMusicianGuide on Medium, where people are continuing the conversation by highlighting and responding to this story.